Let’s build it BIG! The ever-ambitious folks at Duffy & Shanley agency approached us with a historic concept for East Boston Savings Bank — recreate 1930′s era construction scenes with a stylized vintage treatment. The team at Cardboard Castle developed the visual narrative, constructed animatics and directed the live-action production.

We meticulously recreated era-appropriate CG environments in C4D using Vray and then tracked, keyed and composited our live action workers into the scene. Compositing was performed in Nuke with some final vintage touches applied in After Effects.

Client: East Boston Savings Bank
Director of Marketing: Lisa Kornachuk

Agency: Duffy & Shanley
Chief Creative Officer: Peter Marcionetti
Vice President: Rae Mancini

Executive Producer: Brad Goldthwaite / Emily Fincher 
Director: Cooper Johnson
DP: Kevin Fletcher
VFX Supervisors: Dylan Leeds, Brian Smith
Stage: Intersect Video

Editorial: Cardboard Castle Inc
Editor: Dylan Leeds

Post Production: Cardboard Castle Inc
Executive Producer: Alicia Johnson
Creative Director: Cooper Johnson
Art Director: Dylan Leeds
VFX Artists: Dylan Leeds, Brian Smith, Blain Klitzke

Check out the second spot of the campaign!

Check out the second spot of the campaign!